Are you debating the value of adding a blog to your website? Hubspot recently posted results from a blog study that you need to consider. This post is essentially a recap of the study.
The study included websites for more than 1,500 small and medium sized businesses. The results were very clear cut – your website needs a blog. And the more you can blog, the better!
Check out these numbers:
- Websites that have a blog received 55% more traffic. Makes sense, right? The more quality content a website has (i.e., the more pages in that website’s library of pages), the more opportunities for links and landing pages. Even more important: the more traffic, the more chances for conversions.
- Websites with blogs had 97% more inbound links. Stop right there. You don’t need to know anything else. If links are like gold in the world of SEO and blogs deliver that many more links, then you need to blog as soon as you’re done reading this post.
- Lastly, websites with blogs wracked up 434% more indexed pages. This one’s a no-brainer. The more quality pages created, the higher the amount of pages that are indexed. But the key thing to remember here is that Google likes sites with lots of original, quality content. So the more pages indexed, the better.
I realize this hardly qualifies as breaking news. But if you don’t have a blog on your website, you seriously need to consider adding one right away. There are clear benefits from an SEO perspective that you need to start leveraging. If you do have a blog and it’s neglected, find the necessary resources and start adding as much quality content as you can.