Mark Faggiano – Page 2 – Website consulting services to help online businesses become more profitable.

Proin Sodales Quam Nec Sollicit

July 31, 2012 by Mark Faggiano

Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. Etiam turpis urna, rhoncus et mattis ut, dapibus eu nunc. Nunc sed aliquet nisi. Nullam ut magna non lacus adipiscing volutpat. Aenean odio mauris, consectetur quis consequat quis, blandit a nunc. Sed orci erat, placerat ac interdum ut, suscipit eu augue. Nunc vitae mi tortor. Ut vel justo quis lectus elementum ullamcorper volutpat vel libero.

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio, non scelerisque nibh. Vestibulum ut est augue, in varius purus.

Proin dictum lobortis justo at pretium. Nunc malesuada ante sit amet purus ornare pulvinar. Donec suscipit dignissim ipsum at euismod. Curabitur malesuada lorem sed metus adipiscing in vehicula quam commodo. Sed porttitor elementum elementum. Proin eu ligula eget leo consectetur sodales et non mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Nunc tincidunt, elit non cursus euismod, lacus augue ornare metus, egestas imperdiet nulla nisl quis mauris. Suspendisse a pharetra urna. Morbi dui lectus, pharetra nec elementum eget, vulputate ut nisi. Aliquam accumsan, nulla sed feugiat vehicula, lacus justo semper libero, quis porttitor turpis odio sit amet ligula. Duis dapibus fermentum orci, nec malesuada libero vehicula ut. Integer sodales, urna eget interdum eleifend, nulla nibh laoreet nisl, quis dignissim mauris dolor eget mi. Donec at mauris enim. Duis nisi tellus, adipiscing a convallis quis, tristique vitae risus. Nullam molestie gravida lobortis. Proin ut nibh quis felis auctor ornare. Cras ultricies, nibh at mollis faucibus, justo eros porttitor mi, quis auctor lectus arcu sit amet nunc. Vivamus gravida vehicula arcu, vitae vulputate augue lacinia faucibus.

Ut porttitor euismod cursus. Mauris suscipit, turpis ut dapibus rhoncus, odio erat egestas orci, in sollicitudin enim erat id est. Sed auctor gravida arcu, nec fringilla orci aliquet ut. Nullam eu pretium purus. Maecenas fermentum posuere sem vel posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi ornare convallis lectus a faucibus. Praesent et urna turpis. Fusce tincidunt augue in velit tincidunt sed tempor felis porta. Nunc sodales, metus ut vestibulum ornare, est magna laoreet lectus, ut adipiscing massa odio sed turpis. In nec lorem porttitor urna consequat sagittis. Nullam eget elit ante. Pellentesque justo urna, semper nec faucibus sit amet, aliquam at mi. Maecenas eget diam nec mi dignissim pharetra.

Nunc Tincidunt Elit Cursus

July 31, 2012 by Mark Faggiano

Quisque ligula ipsum, euismod a vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae.

9 Lessons from 9 Years as an Entreprenuer

January 3, 2012January 3, 2012 by Mark Faggiano

working at home — The view from my office on Day 1 of working for myself 9 years ago.

Exactly nine years ago I acted on my decision to never work for anyone again. I started Brand5 out of the dining room in my apartment with exactly zero clients and a very small bank account balance.

Nine years later I’m proud to say that Brand5 is still very much alive (and thriving). The company’s success has afforded me the opportunity to take some additional entrepreneurial leaps. I’ve been fortunate enough to start and sell two other companies in addition to Brand5 – Beelya and FileLater – and I’m working on my next one already. As a result, I’ve become passionate about starting, and helping other people start, their own online technology companies (my term for websites). For me, nothing is better than taking something from the back of a napkin or a white board, turning it into something real, getting customers, generating revenue, and wrestling with all of the things that can happen trying to make it grow into a real product or service.

Along the way I’ve learned a crazy amount of lessons. I do my best to take those lessons with me when I work with clients or on my own ventures. Here are nine (9 years, 9 lessons get it?) that I hope will help others out there trying to find their way building their own online business. As always, forgive the plethora of sports analogies. I’m a big fan of business and sports and the two often get mixed together.

Read more9 Lessons from 9 Years as an Entreprenuer

5 Keys to Leveraging Sales Spikes

November 29, 2011November 30, 2011 by Mark Faggiano

Cyber Monday’s recent passing got me thinking about the pressure involved with trying to complete a ton of sales in a short period of time. Cyber Monday is super important to online retailers for lots of reasons. The main reasons are revenue generation (i.e. profitability) and inventory control. So that means that those sites can’t afford to mess up. They have to get traffic and convert it at a high level in a very small window of time. Failure affects the bottom line for the entire year.

When I helped run FileLater, we had very similar pressure. Over 80% of our revenue was generated the last 72 hours before the tax deadline. And 40% came within the last 12 hours before the deadline! (see the Google Trends chart to the right)

The reality was simple – if we didn’t produce, we were cooked until the next tax season because tax extensions can only be filed from January to April of each year. That’s extreme pressure.

We described the business as being hyper-seasonal because it’s basically a seasonal business on steroids. And let me say that we learned a lot. We failed enough to help us succeed and grow to the point where the company was acquired in late 2010.

Here are the biggest takeaways I always share with businesses in similar high-pressure industries.

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consec tetur, adipisci velit, sed quia non numquam eius modi tempora voluptas amets unser.
John Doe, My Company

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Luke Beck, Theme Fusion