5 Ways to Create Trust to Improve Conversions

trust icon
Which icons best promote trust?

Conversions. There’s a lot to discuss. So I’m going to try and keep this simple and stick to one small contributing factor.

A couple of the most recent Internet Marketing consulting gigs I’ve been involved with have been focused on improving conversion rates. Both are websites that don’t struggle getting a decent amount of traffic. The problem is that too many people leave without converting (in both cases the goal is to get people to sign up for a free trial of their service).

In each case there were multiple culprits contributing to low conversion rates. One of the biggest mistakes was the failure to gain people’s trust. Nothing, on either website, told users that the site was legitimate, safe, and could be trusted.

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“What’s your take on…”

I love chatting about search engine marketing and social media with people. It’s one of the more fun parts of my job. In almost every conversation I have with clients or potential clients, I get asked for my take on one thing or another. I realized that people that I talk to are asking these questions, then people I don’t talk to directly (but they look at my website) probably have the same questions. I put up a page with my up-to-the-minute Internet Marketing philosophies on the most sought after areas in Internet Marketing (at least they are the areas that I get asked about the most).

My opinions on these things change from time-to-time (for example, my opinion on Foursquare changes every few days), so I’m going to do my best to keep updating this.

Of course I have more to say about each area, but it’s designed to be used as my high-level thoughts on each topic. Let me know if you have other areas you’d like me to address.

Discovering the Best Android Apps

andoird appsI’m a proud EVO 4G owner. I’ve had it for just over 2 months now and I love it. It’s allowed me to be much productive when I’m away from my office.

Of the few complaints I have about being a ‘Droid is the lack of solid information about the best apps. The Android Market website is lacking at best. It doesn’t make me want to download any apps and can make the most useful ones hard to find.

All of the apps I have now are recommendations from friends – which is the best/most trusted source for this kind of information. But I don’t like having to constantly ask people and be asked what apps I use the most.

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A Few Things We All Can Learn From The Top Link Building Sites

Last week Majestic SEO posted a really cool table that you probably didn’t see unless you regularly read a lot of SEO blogs. The table is made up of the Top 200 domains ranked by referring domains. (Majestic, by the way, is one of my favorite SEO tools.)

For those of you unfamiliar with SEO fundamentals or the basics of  search engine optimization, this table lists the websites from around the world that have the most unique domains linking back to their site. So, for example, let’s say your website has a two websites linking to it. One of them is WebsiteA.com and the other is BWebsites.com. That would mean your site has 2 referring domains. Not to mention a lot of work to do to get on Majestic’s next list!

For me – an Internet Marketing consultant who helps companies get more links through content strategies – here are five interesting tidbits I noticed while perusing the list:

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