Here’s the point I’m going to try to make in this post: don’t allocate your precious resources to scoring new business on social media until you’ve perfected the art of converting relevant traffic on your own website.
Bear with me while I step into the time machine to get things started…
Remember 1o-15 years ago when companies starting including their domain on TV commercials and magazine ads? The “Information Superhighway” was so new that addresses included “http://www” at the beginning and some instruction like, “type this into your browser. Blah. Blah.”
In the last 18 months or so we’re starting to see a similar trend happening. Brands are including a Facebook and/or a Twitter logo in their ads to tell consumers they can be found on the world’s most popular social media sites. I’ve even seen some Foursquare references as well.
I’m here to say the following: Resist the urge! Don’t blindly follow the trend!