I’ve got some quick thoughts about tonight’s LeBron James announcement. From an Internet marketing consultant‘s perspective, here’s what I’ll be paying attention to during the telecast:
First, what’s going to happen to Twitter? Will it hold up? This will be the most watched press conference in the Twitter Era since Tiger’s fake presser a couple of months ago. LeBron has been a trending topic all day. It will be interesting to see if Twitter can avoid putting up the fail whale once his decision becomes official. Twitter has held up fairly well during the World Cup, so you’d think they should be fine. But once he makes it official, it will be like someone let the water run from the Hoover Dam – a giant burst all at once.