Websites for Businesses

Brand5 to Redesign Fitness Quest 10 Website

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We are proud to announce that we will be working with local fitness and health experts Fitness Quest 10. We got the word today that they have chosen us to redesign their current website.

This is really exciting news for us here at Brand5 because we really enjoy working with Todd Durkin, owner of Fitness Quest 10, and his team. We have been working with them for almost a year now since we redesigned Todd’s other website, todddurkin.com.

Todd is a visionary in the fitness industry. He is nationally renowned and very well respected. His Fitness Quest 10 facility is growing by leaps and bounds, so much so that they are opening a brand new facility sometime in the next 4-6 weeks. If you are reading this and live anywhere near Scripps Ranch, you need to go check out the operation over there at Fitness Quest 10. Everyone who works there is a pro and they make you feel welcome. They truly are experts in getting people healthy and pain free.

The specifications are being finalized, but as of now the website is scheduled to include the following:

  • A brand new look-and-feel to match Fitness Quest 10’s new brand
  • A content management system
  • An online store to sell product
  • Multiple video players for a wide array of video content
  • A syndicated news section
  • An educational library of articles and helpful hints

Work will begin on this project immediately. The goal for a public launch is early June.

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Website Analytics: More Stats for Guys to Love

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Have you ever noticed how much guys talk about numbers?Fantasy Sports

A lot of us often talk about on-base percentage, seeding in the NCAA tournament, games out of first place, scores in relation to par, the over/under, ROI, stock quotes, market cap and on and on. Our obsession with sports and finances has made a lot of us predisposed to a love of stats. Don’t believe me? Just check out how much fantasy sports content is out there.

I am as bad as the next guy. I love stats. That’s why I truly enjoy website analytics. For those of you who don’t know about website analytics, it’s how user behavior on websites is measured.

For example, analytics will help you determine the following about your website:

  • number of visitors, borken down by hour, day, month, year
  • number of pages those visitors are viewing
  • where traffic is coming from
  • what pages users are visiting on a site
  • how much time users spend on a site
  • how frequently they visit
  • and so much more.

Get the point?

Analytics is all numbers, charts, graphs-updating all day long. In other words, it’s a dream for a lot of guys who already enjoy stats.

I was reminded of man’s natural affinity for analytics when one of our clients called the other day. This client is great (as are all of the companies and people Brand5 is lucky enough to work with). He is a huge sports fan and a baseball junkie in particular.

At the end of last year, we installed an analytics program for his website. Since then he has been obsessed with logging in to check out the latest numbers on his site’s traffic. He really enjoys picking apart the different categories and interpreting user bahavior.

Beyond the numbers, this client understands the true value of analytics and how it makes his business better.

He told me a story about how just last week he closed a huge deal thanks to his Brand5 analytics program. He was tracking which potential clients-out of all the ones he had recently pitched-had been on his website (something easily trackable through analytics).

My client saw that one company in particular had recently spent a lot of time on his site. He interpreted this as interest in his services. He correctly followed-up with them and won the business.

Instead of sitting in his office wondering if his sales pitch had had any effect, analytics had given our client clear evidence that this company had taken his call-to-action to heart and visited his site. Instead, the company is swithcing more and more of their bsuiness to my client.

That’s just another example of the power of analytics. It’s a must for all companies, and all guys who love stats.

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