We’ve recently completed development of new websites for both of San Diego’s college football bowl games. The two new websites are located at HolidayBowl.com and PoinsettiaBowl.net.
The mandate given to us for each project was to update the look-and-feel, increase usability given the vast amount of content each website presents, give the San Diego Bowl Game Association (SDBGA) a way to manage the content on their own, and create new revenue opportunities.
Here are just some of the functionalities we developed:
- Content Management System – the SDBGA will be able to maintain the content each website from any computer with an Internet connection.
- E-commerce – full back-end capabilities to manage the sale of all of bowl merchandise and tickets for bowl events.
- Banner management – the SDBGA will be able to manage their own pay-per-click- or pay-per-show ad campaigns to generate additional revenue.
We also implemented an email marketing platform to help promote each bowl’s brand as well as a web analytics package to allow the SDBGA to monitor the usage of each website.
In addition to developing both websites, we also built a standalone application for the SDBGA’s army of volunteers called the Red Coats and Red Shirts. Each year, the SDGBA host a number of events to raise awareness and money to help support the bowls. The application allows the Red Coats and Red Shirts to register as a volunteer from a list of available time slots. We built it in .NET and it came out really well. This will help streamline a big part of what the SDBGA is all about.
Both projects were completed in conjunction with the Marble Key marketing network. Marble Key is an exclusive professional network of leading experts specializing in wide range of marketing disciplines. They create marketing value that serves companies interested in developing richer customer experience for their products and services.
We joined the Marble Key network earlier this year and have really enjoyed working with them. They have been a tremendous strategic partner for Brand5.
Here’s what Marble Key had to say:
“When Marble Key was invited to bid on the SDBGA web project, we knew Brand5 was the partner to bring into the project,” said Marble Key Managing Partner Mike Nottoli.
“Each of the bowls has developed a brand identity which had not been properly presented to the fans and volunteers in the site design, look and feel. Additionally we faced a significant content management (30 years of bowl stats, photos and video) and revenue generation potential that to date had gone un-tapped. The project was executed flawlessly. The SDBGA is thrilled with the results and cannot wait to add more functionality to deepen the relationship with the fans, volunteers and bowl staff.”
