It’s Ten O’Clock, Do You Know Who Is Managing Your Paid Search Campaign?

You’d be surprised at how many potential clients we meet with that have had an awful paid search experience for one major reason – they failed to manage their campaign and lost a ton of money and their faith in search engine marketing. That common occurrence is the focus for our most recent Free SEO Resource section.

I realize it might be hard to believe that companies will essentially make donations to Google by starting an Adwords campaign and then leave it running. But it happens all the time. Business owners get busy running their business and simply de-prioritize daily management of their campaigns. Worst of all, they forget to at least pause their campaign until they have more time.

In a lot of ways, this latest article is related to an earlier riff about why I don’t believe it’s a good idea for most business owners to run a company and manage a paid search campaign. While it’s certainly not impossible to do-it-yourself, it’s just not a great situation.

1 thought on “It’s Ten O’Clock, Do You Know Who Is Managing Your Paid Search Campaign?”

  1. That’s why I think it would be best to hire Brand5 to do your paid search.

    You can definitely lose your shirt or house if you don’t know how to manage a paid search campaign.

    Mark definitely has the experience to help you drive quality web traffic to your business website.

    Reply

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