Startup Lessons: Find the Right Financing Partner & Test Before You Invest in Marketing

Today’s post is the latest installment of our Q&A Series – short interviews with talented, experienced, and successful entrepreneurs who are on the front lines of running online businesses.

new river innovation

My guest is Reed Humphrey. Reed’s an experienced entrepreneur having cofounded or led marketing at four start-ups, including a tax services firm that grew revenue by 100-fold under his direction. Currently he leads the marketing and public relations functions for New River Innovation/easyIRS.com, including advertising, social media, partnerships, news and media.

I think you’ll like this discussion because Reed is a smart, experienced guy who is right smack dab in the middle of the startup experience. He’s got a lot of good input on financing and marketing. And his company is working on a pretty cool idea that I think could be huge.

Here’s our discussion:

B5: The name of your company, easyIRS.com, probably says everything. But just in case, tell me about what the company is all about.

Read moreStartup Lessons: Find the Right Financing Partner & Test Before You Invest in Marketing