If you run a retail website with lots (at least a few hundred) items in your catalog, Google just launched a new product that’s worth investigating. It’s called Google Commerce Search (GCS). I am not endorsing this product or being compensated for this blog post. I’m simply trying to inform you about this option.
According to Google, the concept behind GCS is simple – visitors take about 8 seconds to decide whether or not to stay on your website. And in that 8 seconds, a lot of people (over 40% according to this PDF from MarketingSherpa) perform a search to find the brand or product that they want. So if that many people rely on search to make their decision on whether to stay or go, then why not have that search powered by Google?