One of the common questions I get asked about Internet Marketing strategy is about how long of a commitment it takes for a website to perform well in search. What I’ve found is that the person is really asking if they can put in a few months of work towards improving their search positioning and then reap the benefits.
When I hear that question, I often think about a quote from Hall-of-Fame basketball star Larry Bird.
Don’t laugh. Hear me out.
Someone asked #33 why he works so hard (in case you didn’t know, the guy was renowned for his work ethic). His response went something like this,
“I work so hard because I know that there’s always someone better than me out there working even harder than I am.”
Before you get mad at me for attributing the quote to Larry Legend because you think someone else said it, forget it. This child of the 80’s remembers it coming from one of my boyhood heroes. It certainly didn’t come from Magic Johnson.
Read moreWorst Internet Marketing Strategy: Claiming Victory