Here’s a quick client success story in-the-making that I think is worth sharing with you: the Pacific Life Holiday Bowl is a client of ours. For you non-sports fans out there, the Holiday Bowl is one of the post-season bowl games held annually in college football (aside: it’s one of the best bowls year in and year out). We’ve had the pleasure of working with them for the last few years.
After last year’s game, the Holiday Bowl said they wanted more organic traffic for the 2009 game (being held at the end of December). Although the site gets decent traffic all year long, it gets an overwhelming majority of its annual visitors in December (when the game is played). So December is very important. It’s their entire year. The vent is once-a-year, so the better the webiste performs in that month, the higher they can charge for ad deals, partnerships, etc.