I’d be willing to bet that 99% of people who have watched more than 1 minute of World Cup coverage on TV has asked a question similar to this:
“What the heck is that noise?”
Inevitably people find the answer. Either they call their buddy to find out if their TV is also making a strange humming noise that sounds like 1 million bumble bees or they head to the search engines and Twitter and figure out it’s the sound of tens of thousands of crazed soccer fans all playing the vuvuzela all at once – non stop for a 90-minute soccer game.
The obligatory follow-up question everyone asks:
“What the heck is a vuvuzela?”
Here’s the wikipedia definition:
The vuvuzela (English pronunciation: /vuːvuːˈzeɪlə/) , sometimes called a “lepatata” (its Setswana name) or a stadium horn, is a blowing horn approximately 1 m (3 ft 3 in) in length. It is commonly blown by fans at football matches in South Africa. The instrument requires some lip and lung strength to blow and emits a loud monotone.
So what does all of this have to do with Internet Marketing?
Read moreAnnoying Vuvuzela – Proving the Randomness of Viral