It happens to every business.
Usually with experienced entrepreneurs it happens before doors officially open. For others it happens 3 months, or 6 months, or even 12 months after an official launch.
Eventually, a business will see the light. And it’s a strong light. A light where sunglasses are required, and maybe some SPF to be safe. Inevitably, once that light hits there’s smiling, some high-fiving, and that certain satisfaction that comes with making a discovery.
The light that every business eventually sees is the realization that their success is intimately tied to how their website performs in the search engines. All of a sudden it becomes clear that in order to thrive the business has to make itself known to the throngs of potential customers that are looking for their products or services through search. Pretty powerful light, right?