keyword research

Startups and Small Businesses: Don’t Forget to Plan Your SEO Strategy

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News flash: running your own business is tough. There are a cagillion things to do and only so many minutes in a day. It’s inevitable that important success factors will get overlooked – especially when the business is just getting started.

One of the most often overlooked aspects of a companies first marketing plan is search engine optimization. For some reason, it slips between the cracks for so many small businesses. I think what happens, especially with a lot of first-time entrepreneurs or young companies, is there’s a natural desire to plow through the startup checklist so that the business can start and hopefully the money will begin rolling in.

You know the checklist, right? You’ve probably done it yourself.  Name for the business? Check. Bank account? Open. Domain? Grabbed it. Logo? Designed it. Website? Launched. Coffee maker? Brewing as we speak.

Read moreStartups and Small Businesses: Don’t Forget to Plan Your SEO Strategy

What’s Better, Traffic or Leads?

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Check out our newest Free SEO Tip. This one is about the most common mistake we see when we meet with business owners who manage their own paid search campaigns. Inevitably, they are wasting dollars on keywords that are way too broad for their business. They get sucked in by the allure of increasing their traffic and forget that the whole point of paid search is to get business!

The secondary lesson here is that proper keyword research is critical to any successful paid search campaign.

As always, I look forward to any questions or feedback you have.