Website consulting services to help online businesses become more profitable.
Tips & Observations from a Website Consultant
Bear with me on this one.
In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.
My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it doesn’t cure baldness.
Check out our newest Free SEO Tip. This one is about the most common mistake we see when we meet with business owners who manage their own paid search campaigns. Inevitably, they are wasting dollars on keywords that are way too broad for their business. They get sucked in by the allure of increasing their traffic and forget that the whole point of paid search is to get business!
The secondary lesson here is that proper keyword research is critical to any successful paid search campaign.
As always, I look forward to any questions or feedback you have.