I’ve said it before – an overwhelming majority of the business owners I meet these days want to talk about search engine optimization and Internet marketing. That’s fine by me. I love talking about it.
Last night I was at a networking event and was reminded of a very common theme that I have experienced lately: business owners are generally aware of the importance of inbound links (links from other websites to their website), but a lot of them (anecdotally, I’d estimate as many as 8 out of 10) don’t know any of the following:
- How many links are pointing to their website
- What links are pointing to their website
- Exactly what pages on their website are the recipients of links