inbound links

How to See Who is Linking to Your Website

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I’ve said it before – an overwhelming majority of the business owners I meet these days want to talk about search engine optimization and Internet marketing. That’s fine by me. I love talking about it.

Last night I was at a networking event and was reminded of a very common theme that I have experienced lately: business owners are generally aware of the importance of inbound links (links from other websites to their website), but a lot of them (anecdotally, I’d estimate as many as 8 out of 10) don’t know any of the following:

  • How many links are pointing to their website
  • What links are pointing to their website
  • Exactly what pages on their website are the recipients of links

Read moreHow to See Who is Linking to Your Website

Improving Search Results Starts with Your Competition

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I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.

The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site,  they will fully examine the competitive landscape.

Why is competition so important when all you care about is fixing what’s wrong with your website? Because it’s what the websites ranked higher than yours are doing (or not doing) that determine how much work needs to be done.

Keep this in mind: getting your site optimized is often the easy part. Closing the gap between your site and the competition is where the hard work begins.

Read moreImproving Search Results Starts with Your Competition