Google Snippet Links Can Help You Drive More Traffic

You may have noticed a recent subtle change to some search results on Google. In an effort to help people find the information they want faster and easier, Google has started putting links within the search snippets (more commonly known as results. The new links are not just to a page, but to topics within a page.

Here’s an example result to a search for “estimated taxes”. Notice the three snippet links (I have circled on of them):

link-snippets

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