Valuable Lessons Learned and Advice From the Front Lines of an Online Business

caregiverThis the latest installment of our Q&A Series – short interviews with talented, experienced, and successful entrepreneurs who are on the front lines of running online businesses. I’ve always believed that it’s a big mistake to not at least listen to those who have worn the same shoes that we are putting on every day. I hope these interviews prove to be as informative to you as they have been for me.

Today’s guest is Elizabeth Pitt, CEO of I had a chance to sit down with Elizabeth recently. She’s extremely bright and has some really valuable insights on starting a business for the first time, acquiring traffic, and the importance of learning as you grow.

B5: Talk a little bit about what is all about.
EP: is the fastest and easiest way to find senior in-home care on-line. We have thousands of in-home senior caregivers on our site, and hundreds of in-home care agencies, so when a family is looking for care, we are an ideal resource. We answer a lot of questions families have about home care on the site, and we have experienced caregivers on staff to answer questions live.

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Google Snippet Links Can Help You Drive More Traffic

You may have noticed a recent subtle change to some search results on Google. In an effort to help people find the information they want faster and easier, Google has started putting links within the search snippets (more commonly known as results. The new links are not just to a page, but to topics within a page.

Here’s an example result to a search for “estimated taxes”. Notice the three snippet links (I have circled on of them):


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Improving Search Results Starts with Your Competition

I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.

The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site,  they will fully examine the competitive landscape.

Why is competition so important when all you care about is fixing what’s wrong with your website? Because it’s what the websites ranked higher than yours are doing (or not doing) that determine how much work needs to be done.

Keep this in mind: getting your site optimized is often the easy part. Closing the gap between your site and the competition is where the hard work begins.

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