Like many of the articles we make available for business owners, this one is born out of a very common issue we see with business owners looking to get started with search engine optimization. Most of the business owners we talk to know they need to increase the number of quality inbound links. Many have been confused by some long-winded proposal from another SEO company about how exactly to get that done.
Bottom line: business owners want to at least know the basics before they make an investment (no matter the size) in improving their search engine positioning. Here’s hoping this article makes it a little easier to understand where to begin.