Picking the Best Domain for Your New Business

We posted another free SEO tip to our Search Engine Resources section. This latest post covers the keys to picking the best domain name for a startup.

A lot of startups spin their wheels trying to think of the most creative or cool Web 2.0 name possible. The truth is that names like Google and Twitter are one-in-a-million. The safe play is to follow some basic SEO practices (discussed in the article) to help you pick the best (i.e. most valuable) domain for your business. This can mean the difference between starting from scratch or hitting the SEO ground running.

Be sure to check it out and be sure to read some of our other free tips about search engine optimization.

Free Search Engine Evaluation – Do it!

A lot of business owners know they need help with search engine optimization, but they don’t know where to start.  The good news is that there are a ton of search engine optimization companies out there looking for clients.

A valuable way for both sides to feel each other out are free evaluations, just like the one we offer to potential clients.

A lot of companies with search engine optimization services will offer such an analysis to try and soften the sales process (because understanding the ins-and-outs of SEO can be difficult for biz owners)  and win your business.  My advice is to take them up on their offer. Where else can you get something for free?

The real value is the learning you get from it. The best SEO firms will give you a very clear snapshot of your current search situation and tell you how they think it can be fixed. Not only will you learn something about SEO, but you’ll get a good sense of the company’s ability to deliver.

I’ve seen many free SEO evaluations. A large percentage of them don’t do a good job of giving business owners a justification for their costs. Frankly, that’s probably because that search firm doesn’t know what they are doing.

So, if you are just warming up to the idea of hiring an SEO expert, do yourself a favor and take some search engine optimization companies up on their free offer. You’ll learn a lot about your website’s search engine needs and it will help you choose the right partner for your business.

Bing Grabs Market Share. SEO Beware?

Bing is here. Are you using it? The numbers show that people are at least trying it. comScore says that it’s gaining market share.

Bottom line: it’s early. But it does raise som interesting possibilities for those of us in SEO.

Chances are people are hearing about Bing or seeing their multitude of ads and are giving it a try. Do the early results mean that Google needs to start worrying? They may lose some market share, but it’s hard to imagine Bing becoming the most used search engine.

If Bing adoption does take off, this would obviously mean a change in the search engine optimization and search engine marketing business. At that point, instead of companies obsessing about how their website perform on Google, they’ll also want to increase their exposure on another search engine.

From my experience with Brand5, demanding outstanding organic performance would be a new phenomenon. An overwhelming amount of business owners that come to us for SEO services are concerned about their performance on Google (and I can’t say I blame them, at least for organic search results). Our services are proven to help how their website ranks on all major search engines (both paid and organic), but ultimately it’s how their site ranks on Google that makes them feel like they are getting good ROI on their search engine optimization spend.

Bing is probably a long way from changing the way the average business owner views the importance of anything other than Google. But if the growth trends continue, look for Bing search engine optimization to become more popular amongst search engine optimization companies.