A lot of business owners know they need help with search engine optimization, but they don’t know where to start. The good news is that there are a ton of search engine optimization companies out there looking for clients.
A valuable way for both sides to feel each other out are free evaluations, just like the one we offer to potential clients.
A lot of companies with search engine optimization services will offer such an analysis to try and soften the sales process (because understanding the ins-and-outs of SEO can be difficult for biz owners) and win your business. My advice is to take them up on their offer. Where else can you get something for free?
The real value is the learning you get from it. The best SEO firms will give you a very clear snapshot of your current search situation and tell you how they think it can be fixed. Not only will you learn something about SEO, but you’ll get a good sense of the company’s ability to deliver.
I’ve seen many free SEO evaluations. A large percentage of them don’t do a good job of giving business owners a justification for their costs. Frankly, that’s probably because that search firm doesn’t know what they are doing.
So, if you are just warming up to the idea of hiring an SEO expert, do yourself a favor and take some search engine optimization companies up on their free offer. You’ll learn a lot about your website’s search engine needs and it will help you choose the right partner for your business.