So…How Does SEO Work?

I’ve said this before, but these days practically every business owner I meet wants to talk about SEO.

Most of the time, the conversation is spent talking about their pain. Either they are frustrated with a current provider that’s not producing, or they have recently come to the realization that their website’s performance in search engines is lacking and they need help. And they need help fast.

Inevitably, the conversation will turn to our approach to search engine optimization. It’s a great question. People want to know what it is we do to get results. I always tell them that we didn’t write the book on SEO. And our methods are hardly a secret. At the end of the day, we follow a proven method that utilizes white hat technologies. In other words, we don’t cheat.

So the answer is a mix of experience, ethical practices, and hard work. All of that usually equals  success.

You can read more about our process. There’s an overview on our website.