A lot of you business owners out there already get the value of Twitter. Kudos to you, by the way. Some of you have either resisted registering for your first Twitter account, or simply haven’t had the time to think about it.
No matter which category you fall into, take 15 minutes out of your day and read Twitter 101 (published by Twitter). You’ll be glad you did. This quick read makes a compelling argument for why all businesses (large and small) need to have some presence on Twitter. Even if you are on Twitter already, this will serve as a valuable refresher.
The best part is the section of case studies. My favorite is the one about the dessert franchise Tasti D Lite. After reading these, I’m sure you’ll be able to envision how your business can leverage Twitter.
People ask me frequently why they should invest their time in Twitter. After reading Twitter 101, you’ll feel the same way I do – you can’t afford not to invest your time in Twitter.