SEO

A Few Things We All Can Learn From The Top Link Building Sites

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Last week Majestic SEO posted a really cool table that you probably didn’t see unless you regularly read a lot of SEO blogs. The table is made up of the Top 200 domains ranked by referring domains. (Majestic, by the way, is one of my favorite SEO tools.)

For those of you unfamiliar with SEO fundamentals or the basics of  search engine optimization, this table lists the websites from around the world that have the most unique domains linking back to their site. So, for example, let’s say your website has a two websites linking to it. One of them is WebsiteA.com and the other is BWebsites.com. That would mean your site has 2 referring domains. Not to mention a lot of work to do to get on Majestic’s next list!

For me – an Internet Marketing consultant who helps companies get more links through content strategies – here are five interesting tidbits I noticed while perusing the list:

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Worst Internet Marketing Strategy: Claiming Victory

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internet marketing strategyOne of the common questions I get asked about Internet Marketing strategy is about how long of a commitment it takes for a website to perform well in search. What I’ve found is that the person is really asking if they can put in a few months of work towards improving their search positioning and then reap the benefits.

When I hear that question, I often think about a quote from Hall-of-Fame basketball star Larry Bird.

Don’t laugh. Hear me out.

Someone asked #33 why he works so hard (in case you didn’t know, the guy was renowned for his work ethic). His response went something like this,

“I work so hard because I know that there’s always someone better than me out there working even harder than I am.”

Before you get mad at me for attributing the quote to Larry Legend because you think someone else said it, forget it. This child of the 80’s remembers it coming from one of my boyhood heroes. It certainly didn’t come from Magic Johnson.

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It’s Never Too Late to See the SEO Light

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It happens to every business.

Usually with experienced entrepreneurs it happens before doors officially open.  For others it happens 3 months, or 6 months, or even 12 months after an official launch.

Eventually, a business will see the light. And it’s a strong light. A light where sunglasses are required, and maybe some SPF to be safe. Inevitably, once that light hits there’s smiling, some high-fiving, and that certain satisfaction that comes with making a discovery.

The light that every business eventually sees is the realization that their success is intimately tied to how their website performs in the search engines. All of a sudden it becomes clear that in order to thrive the business has to make itself known to the throngs of potential customers that are looking for their products or services through search. Pretty powerful light, right?

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Startups and Small Businesses: Don’t Forget to Plan Your SEO Strategy

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News flash: running your own business is tough. There are a cagillion things to do and only so many minutes in a day. It’s inevitable that important success factors will get overlooked – especially when the business is just getting started.

One of the most often overlooked aspects of a companies first marketing plan is search engine optimization. For some reason, it slips between the cracks for so many small businesses. I think what happens, especially with a lot of first-time entrepreneurs or young companies, is there’s a natural desire to plow through the startup checklist so that the business can start and hopefully the money will begin rolling in.

You know the checklist, right? You’ve probably done it yourself.  Name for the business? Check. Bank account? Open. Domain? Grabbed it. Logo? Designed it. Website? Launched. Coffee maker? Brewing as we speak.

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