I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.
The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site, they will fully examine the competitive landscape.
Why is competition so important when all you care about is fixing what’s wrong with your website? Because it’s what the websites ranked higher than yours are doing (or not doing) that determine how much work needs to be done.
Keep this in mind: getting your site optimized is often the easy part. Closing the gap between your site and the competition is where the hard work begins.
Read moreImproving Search Results Starts with Your Competition