facebook

I’ve recently noticed a lot of companies making the same exact mistake in social media. They make an announcement about new content they want you to read on their website, but they forget to include a link to said content.

Look, I know no one out there is perfect when it comes to social media practices. It’s still relatively new and there is a learning curve (don’t believe anyone who tells you success on social media is instantaneous). In fact, I applaud companies for trying. But from what I’ve seen, too many companies are forgetting a basic fundamental of usability – make it easy for the user to find the content they want. The harder it is to for them to find, the less chance they will have a good experience on your website and return again.

Read moreSocial Media Mistake to Avoid: Forgetting to Link