Social Media Mistake to Avoid: Forgetting to Link

I’ve recently noticed a lot of companies making the same exact mistake in social media. They make an announcement about new content they want you to read on their website, but they forget to include a link to said content.

Look, I know no one out there is perfect when it comes to social media practices. It’s still relatively new and there is a learning curve (don’t believe anyone who tells you success on social media is instantaneous). In fact, I applaud companies for trying. But from what I’ve seen, too many companies are forgetting a basic fundamental of usability – make it easy for the user to find the content they want. The harder it is to for them to find, the less chance they will have a good experience on your website and return again.

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Add a Twitter Tab to Your Facebook Fan Page

Ever wonder how to automatically post your Tweets to their own separate tab on your Facebook Fan Page instead of on the Wall tab? Well, I’ve been trying to figure it out and finally did thanks to Involver.

Involver has a free and simple-to-install app called Twitter for pages that allows you to setup a separate Twitter tab on your Facebook fan page.

Here’s a view of Brand5’s Facebook Fan Page with the Twitter tab installed.


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Brand5 Launches First of Its Kind Facebook Page

Matt Hasselbeck’s Facebook PageWe launched a Facebook Page (membership required) for our client, Matt Hasselbeck. Hasselbeck is the All-Pro quarterback for the Seattle Seahawks.

What’s exciting is that this is the very first page to be created for an NFL player and possibly the first for any US professional athlete from the four major sports (we are still trying to confirm that last fact).

What exactly is a FacebookPage? Here’s how Facebook describes it,

“Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers.”

We are proud to be on the cutting edge with this. Facebook is the hottest thing going right now. It is truly the ‘killer app’ of 2007. With nearly 60 million members and growing, it makes total sense for every brand to get in front of Facebook users. Facebook, moreso than any other social networking website out there right now, facilitates connections amongst its users with similar interests (in this case the popular leader of the Seahawks).

Facebook is incredibly viral. Without any marketing or fanfare whatsoever, nearly 60 users have become a fan of Matt’s page already.