Check Out Our Posts In the Outright Community

Quick update for Brand5 Blog readers – I’m also going to be writing for Outright’s Community. Outright is a free automated bookkeeping software for entrepreneurs & bookkeepers. It’s an awesome product that I wish had been around when I started my business more than 6 years ago.

I hope to post there a couple of times per week, so make sure you check out what I have to say over there as well as here.

My first post is actually already up. I talk about what a pain it is to have to pay overseas vendors via wire transfers.

San Diego Bowl Game Association Thanks Brand5

San Diego Bowl Game Association Thanks Brand5We got a really nice letter from Rudy Castruita, President of the San Diego Bowl Game Association, thanking us for our work developing new websites for the Holiday Bowl and Poinsettia Bowl.

Here’s a small excerpt from the letter:
“Your creativity and professional approach to our new websites is greatly appreciated,” said Castruita. “You helped bring our organization to the next level with premiere Bowl websites. Your hard work is greatly appreciated.”

Both Bowl games (held in December) were a huge success. Check out some of these numbers provided by the San Diego Bowl Game Association:

  • The Holiday Bowl played in front of their third largest crowd in history (64,020 fans).
  • The Holiday Bowl was the second most watched game on the ESPN schedule, reaching over 4.2 million households.
  • The Poinsettia Bowl had their best attendance ever with 39,129 fans.
  • TV ratings for the Poinsettia Bowl increased by more than 38% compared to 2006.

It’s always a great feeling to be appreciated by our clients. We loved working on the two Bowl websites. The fact that the committee is so pleased is a testament to our team’s proven strategy: this business is all about being dedicated to hard work and service.

Brand5 Turns Four

Happy Birthday Brand5!Brand5 celebrated its fourth birthday on January 1. Hooray!

Year four was a major success for the Brand5 team. We continue to grow at a steady rate (more than 60 percent for the most recent year). Our clients remain fantastic, and we get to work on new and exciting projects all the time.

Here are just some of the websites we launched in 2007:

We are really looking forward to year number 5. Not only because 5 is our favorite number, but because we are already working on some great projects that should be launching in the first half of 2008. From websites to software to applications for social networking sites, we have a lot of work ahead of us.

Thanks again to all of our great clients and strategic partners. We love working with you and look forward to more of the same in 2008.

Brand5 Launches First of Its Kind Facebook Page

Matt Hasselbeck’s Facebook PageWe launched a Facebook Page (membership required) for our client, Matt Hasselbeck. Hasselbeck is the All-Pro quarterback for the Seattle Seahawks.

What’s exciting is that this is the very first page to be created for an NFL player and possibly the first for any US professional athlete from the four major sports (we are still trying to confirm that last fact).

What exactly is a FacebookPage? Here’s how Facebook describes it,

“Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers.”

We are proud to be on the cutting edge with this. Facebook is the hottest thing going right now. It is truly the ‘killer app’ of 2007. With nearly 60 million members and growing, it makes total sense for every brand to get in front of Facebook users. Facebook, moreso than any other social networking website out there right now, facilitates connections amongst its users with similar interests (in this case the popular leader of the Seahawks).

Facebook is incredibly viral. Without any marketing or fanfare whatsoever, nearly 60 users have become a fan of Matt’s page already.