Website consulting services to help online businesses become more profitable.
Tips & Observations from a Website Consultant
Mark Faggiano You may have noticed a recent subtle change to some search results on Google. In an effort to help people find the information they want faster and easier, Google has started putting links within the search snippets (more commonly known as results. The new links are not just to a page, but to topics within a page.
Here’s an example result to a search for “estimated taxes”. Notice the three snippet links (I have circled on of them):
Read moreGoogle Snippet Links Can Help You Drive More Traffic
Does your business have a Facebook Fan Page? If not, you should consider creating one. It’s a very valuable way to connect to your customers amongst an incredibly committed user base (more than 300 million active users and growing fast).
If you do have a Fan Page, do you promote it either on your website or blog with a Fan Box? A Fan Box is a little snippet of code that you can paste into your website or blog. Here’s an example:
A Fan Box is the perfect way to drive awareness of your Fan Page. More importantly, you will get more fans!
Here’s a quick recap of a recent conversation I had with the owner of a successful small service business here in Southern California:
Mark: Wow. That’s such a unique service. I bet the competition on Adwords (Google’s pay-per-click advertising platform) for your keywords is fairly low.
Biz Owner: Oh, I don’t spend the money on online advertising. I hear Google is too expensive.
Mark: What makes you think it’s too expensive?
Biz Owner: Well, all I know about it is that it’s a bidding war and that competition drives up the click costs too high. I can’t afford to waste the money.
Read morePay-Per-Click Marketing is a Quality Battle, Not a Bidding War
Bear with me on this one.
In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.
My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it doesn’t cure baldness.