SEO

How to See Who is Linking to Your Website

by

I’ve said it before – an overwhelming majority of the business owners I meet these days want to talk about search engine optimization and Internet marketing. That’s fine by me. I love talking about it.

Last night I was at a networking event and was reminded of a very common theme that I have experienced lately: business owners are generally aware of the importance of inbound links (links from other websites to their website), but a lot of them (anecdotally, I’d estimate as many as 8 out of 10) don’t know any of the following:

  • How many links are pointing to their website
  • What links are pointing to their website
  • Exactly what pages on their website are the recipients of links

Read moreHow to See Who is Linking to Your Website

How Much Traffic Does My Competition Receive?

by

Ever wonder how much monthly traffic a website gets? C’mon, you’ve got to be curious about what kind of visits your competitors get. If you’re not, you should be!

Well, there’s a FREE and easy way to check, just use Compete. It’s really simple. I should note that I am not being paid to make this recommendation.

Here’s a graph of Compete.com’s traffic for the last year:

compete-graph

Read moreHow Much Traffic Does My Competition Receive?

Google Snippet Links Can Help You Drive More Traffic

by

You may have noticed a recent subtle change to some search results on Google. In an effort to help people find the information they want faster and easier, Google has started putting links within the search snippets (more commonly known as results. The new links are not just to a page, but to topics within a page.

Here’s an example result to a search for “estimated taxes”. Notice the three snippet links (I have circled on of them):

link-snippets

Read moreGoogle Snippet Links Can Help You Drive More Traffic

Pay-Per-Click Marketing is a Quality Battle, Not a Bidding War

by

Here’s a quick recap of a recent conversation I had with the owner of a successful small service business here in Southern California:

Mark: Wow. That’s such a unique service. I bet the competition on Adwords (Google’s pay-per-click advertising platform) for your keywords is fairly low.

Biz Owner: Oh, I don’t spend the money on online advertising. I hear Google is too expensive.

Mark: What makes you think it’s too expensive?

Biz Owner: Well, all I know about it is that it’s a bidding war and that competition drives up the click costs too high. I can’t afford to waste the money.

Read morePay-Per-Click Marketing is a Quality Battle, Not a Bidding War