SEO

How a Blog is Like a Wig

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Bear with me on this one.

In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.

My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it doesn’t cure baldness.

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Improving Search Results Starts with Your Competition

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I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.

The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site,  they will fully examine the competitive landscape.

Why is competition so important when all you care about is fixing what’s wrong with your website? Because it’s what the websites ranked higher than yours are doing (or not doing) that determine how much work needs to be done.

Keep this in mind: getting your site optimized is often the easy part. Closing the gap between your site and the competition is where the hard work begins.

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5 Basic Blogging Tips

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This is a quick follow-up to my last post about why your website needs a blog. There are a lot of tips I could write about blogging. Here are some of the most basic, and valuable, tips I share with business owners who ask me about blogging.

If you are planing to add a blog, or even if you have a blog already, keep these tips in mind:

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3 Good Reasons Why Your Website Needs a Blog

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Are you debating the value of adding a blog to your website? Hubspot recently posted results from a blog study that you need to consider. This post is essentially a recap of the study.

The study included websites for more than 1,500 small and medium sized businesses. The results were very clear cut – your website needs a blog. And the more you can blog, the better!

Check out these numbers:

  1. Websites that have a blog received 55% more traffic. Makes sense, right? The more quality content a website has (i.e., the more pages in that website’s library of pages), the more opportunities for links and landing pages. Even more important: the more traffic, the more chances for conversions.
  2. Websites with blogs had 97% more inbound links. Stop right there. You don’t need to know anything else. If links are like gold in the world of SEO and blogs deliver that many more links, then you need to blog as soon as you’re done reading this post.
  3. Lastly, websites with blogs wracked up 434% more indexed pages. This one’s a no-brainer. The more quality pages created, the higher the amount of pages that are indexed. But the key thing to remember here is that Google likes sites with lots of original, quality content. So the more pages indexed, the better.

I realize this hardly qualifies as breaking news. But if you don’t have a blog on your website, you seriously need to consider adding one right away. There are clear benefits from an SEO perspective that you need to start leveraging. If you do have a blog and it’s neglected, find the necessary resources and start adding as much quality content as you can.