SEO

Twitter 101: A Must Read for Business Owners

by

A lot of you business owners out there already get the value of Twitter. Kudos to you, by the way. Some of you have either resisted registering for your first Twitter account, or simply haven’t had the time to think about it.

No matter which category you fall into, take 15 minutes out of your day and read Twitter 101 (published by Twitter). You’ll be glad you did. This quick read makes a compelling argument for why all businesses (large and small) need to have some presence on Twitter.  Even if you are on Twitter already, this will serve as a valuable refresher.

The best part is the section of case studies. My favorite is the one about the dessert franchise Tasti D Lite. After reading these, I’m sure you’ll be able to envision how your business can leverage Twitter.

People ask me frequently why they should invest their time in Twitter. After reading Twitter 101, you’ll feel the same way I do – you can’t afford not to invest your time in Twitter.

So…How Does SEO Work?

by

I’ve said this before, but these days practically every business owner I meet wants to talk about SEO.

Most of the time, the conversation is spent talking about their pain. Either they are frustrated with a current provider that’s not producing, or they have recently come to the realization that their website’s performance in search engines is lacking and they need help. And they need help fast.

Inevitably, the conversation will turn to our approach to search engine optimization. It’s a great question. People want to know what it is we do to get results. I always tell them that we didn’t write the book on SEO. And our methods are hardly a secret. At the end of the day, we follow a proven method that utilizes white hat technologies. In other words, we don’t cheat.

So the answer is a mix of experience, ethical practices, and hard work. All of that usually equals  success.

You can read more about our process. There’s an overview on our website.

Need Links? Here’s a Way To Get Started.

by

Check out our latest article in out free SEO Resources – “A Simplified Look at Acquiring Links”.

Like many of the articles we make available for business owners, this one is born out of a very common issue we see with business owners looking to get started with search engine optimization. Most of the business owners we talk to know they need to increase the number of quality inbound links. Many have been confused by some long-winded proposal from another SEO company about how exactly to get that done.

Bottom line: business owners want to at least know the basics before they make an investment (no matter the size) in improving their search engine positioning. Here’s hoping this article makes it a little easier to understand where to begin.

Regulated search? I don’t think so.

by

Just wanted to chime in quickly on today’s buzz-producing post on TechCrunch about the need to regulate search.

Admittedly, it is pretty amazing to think about the control that Google has over search. Without a transparent algorithm, they can seemingly do what they want and keep SEOs guessing. But does that mean we need regulation? I’d have to vote no for one big reason:

Regulation = getting the government involved as an overseer.

That definitely doesn’t sound good. While I’m sympathetic to the argument that Google wields too much power, there’s no way the government will be able to keep current with technology. If the IRS is still trying to figure out how to get all of their forms to go paperless, how can we expect such a massive organization to stay ahead of the curve in something like search? I just can’t see it working.