SEO

Startups: Introduce Your Website to Search Before Launch

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I love working with startups. I’ve been a part of several (some successful, some not) and have been lucky to work with a bunch of startup or early-stage clients with Brand5. There’s always so much energy and optimism working with brand new companies. It’s a blast to help them out and watch them try to make it. In each situation, I learn incredibly valuable lessons that can be applied to future projects.

I want to touch on a common mistake that I see a lot of startups make when it comes to planning the launch of their website. Companies that have it in their marketing plan to rely on traffic from organic search (regardless of the expected percentage) fail to take into account search engine lead-time. As a result, there’s a gap between the launch of the site and the beginning signs of organic traffic.

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Case Study: How Our Blog Affects Our Search Presence

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Back on July 1, we re-launched this blog after a an 18-month hiatus. We renewed our commitment to writing quality content that we hope will be helpful for business owners. The added hope was that the blog would increase and better our brand’s presence in search. In terms of numbers, our goal was, and continues to be, to write at least 8 blog entries per month.

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How a Blog is Like a Wig

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Bear with me on this one.

In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.

My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it doesn’t cure baldness.

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Improving Search Results Starts with Your Competition

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I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.

The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site,  they will fully examine the competitive landscape.

Why is competition so important when all you care about is fixing what’s wrong with your website? Because it’s what the websites ranked higher than yours are doing (or not doing) that determine how much work needs to be done.

Keep this in mind: getting your site optimized is often the easy part. Closing the gap between your site and the competition is where the hard work begins.

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